Is Data Science a new approach to solving problems, one that applies across disciplines as various as physics, sociology and linguistics? Or are machine learning, deep convoluted neural nets, and other exciting phrases just statistics on steroids? Recent developments in Data Science broadly construed, and the products these have yielded (or promise to yield) are undeniably exciting: identifying and predicting disease, personalised healthcare recommendations, automating digital ad placement, predicting incarceration rates, and countless other tools have attracted a lot of attention.